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The Evolution of the Executive Talent Agent 
Ideas, view points and more about Personal PR/Web 2.0, Agent Representation and Talent Representation and how all of this compares to and even compliments a traditional job search or business development strategy or the typical things that most people still do today as it pertains to both job and business development opportunity search) and WHY Personal Agents and Publicists (as well as Producers) are not just for celebrities anymore. A robust Personal PR/Web 2.0 presence needs to be added into and become a regular part of "your regular plan" if you want to be seen and be heard above and beyond traditional channels and for the rest of your professional life. 
Wednesday, 22 August 2007

ECMG is a business and we offer a service. Those people who feel that paying someone to help them land a new and better position is NOT something that "is done" in the job search world, need to think again (especially if they are not getting or finding the right situations/opportunities). No, we are not MIRACLE WORKERS (although I do wish we were), but we are a service and we have a job to do. There is some train of thought out there still that "Joe Company" MUST PAY to hire them (whether that means via an online search method or a via a traditional search firm).  I say this over and over:  Who says that that is the rule? Can I tell you how many companies (99.9%) tell us that it is a about time THE CANDIDATE invest in himself/herself - especially in THIS market.  Not to mention that most (AND I say MOST) VC or Private Equity firms DO NOT pay for talent - they use their own network or they hook up with us (or someone who will point them in the right direction - sans the fees). 

Paying someone to perform a service (including a doctor, attorney, child care worker, assistant etc.) is not new. I know I don't have time to clean my house or take care of my kids all day long, thus I pay a premium to have the services in place to help me.  This is how we work too. We are paid to help our clients find the audience they need to get the opportunities they want.

As publicists we are paid via retainer (monthly) -- publicists do not work on commission. Publicists are producers and creators and their time (real time) is MONEY.

As Agents we are also paid on a percentage (of the opportunity we help our client land) --then our retainer is essentially backed out ot of the final percentage. 

We do not work like Real Estate Agents and paid on straight commission because for one thing, our clients are not houses and they are NOT sold. Secondly, HOUSES can be SOLD IN 60 DAYS and in our world, it can take a lot longer to find a CEO a new opportunity.  We also pay for a lot of services to conduct our campaigns (it's not just our time, even though that is also valuable, it's the fact the we invest in specific tools and subscriptions that allow us to do our work) for our clients.  We have no guarantee that a client will stick with us when it comes to accepting their next job offer. MOST of our clients usually do stick with us (20% of our clients in the almost 8 years I have been in business doing this have resigned and they have resigned due to accepting an offer from a company they had interviewed with prior to hiring us or due to the fact that they decided that finding a J.O.B. IS NOT what they wanted to do). However, you just never know and so we need to have coverage of our costs while we are conducting a campaign (job search) and yes, that includes SOME of our time.  We make our real/true profits via commissions (% of the base salary the client accepts -first year base salary).  Then again, you are not ever guaranteed that a client will pay their final placement fee either - although that has only happened one time in eight years.
  
Here's the thing:  I think that executives (talented executives) need to be treated and respected as stars. With that said, they need to hire the people to help them better their image (beyond the resume) and build the buzz (about their talent) that will attract the right people with the right opportunities. This is not as easy as posting or sending out a resume one time to see who will call back. This is why we run campaigns for our clients (they are actually productions for that matter). Job searching is a process and the ECMG process pays off for everyone in the end.  As I mentioned in my previous posting, hiring an expert to help you land the opportunity you want, is an investment.

Keep in mind that I am also not going to sign anyone who simply throws money at me (ha-ha) - for the sake of taking the money.  I have to be relatively comfortable from the start that we can successfully help our clients out and get the job done. I love to make money (I like my Mercedes after all), but money is not the only thing I care about either. I (as well as my entire staff) care about clients and their futures first and foremost. Not to mention that we LOVE what we do. When you enjoy what you do... (you know the rest).

POSTED BY: Laurie Pehar Borsh AT 01:58 pm   |  Permalink   |  0 Comments  |  E-mail this
Wednesday, 22 August 2007

I talk to a lot of prospective (executive candidate) clients about "the ECMG model" (or "brand" as I like to call it) and many will ask me to EXPLAIN how we do what we do. While I have tired to explain this on our website, perhaps it's too detailed (for people to grasp).  So what does ECMG do?

WE FIND OUR (SENIOR EXECUTIVE OR HIGH-PROFESSIONAL LEVEL) CLIENTS JOBS.

Our clients realize that utilizing their own network (personal friends/colleagues and/or business acquaintances), job boards (Monster, Career Builder, Execunet, etc.) and/or those hard-closer career marketing firms are not really the best way to seek out a job. ESPECIALLY the RIGHT JOB.  Do you realized how many people will apply for the same job posted on Execunet?  Send in a resume on one of those postings and it's safe to say that you are looking at a long shot for a call back.  The main part of our job is to not only seek and find, but to get our clients in the door and talking to the company.  Most of our opportunities, believe it or not, are found via our ePR campaign strategy and focused research along with actual real-time buzz building and "talking about our clients" -- you know the stuff that traditional Agents and Publicists are "known for!" 

When we approach a specific company in a specific industry it's because we are representing a client who just may be a fit. In other words, there is no mass/blind blasting just to see what sticks. 

Once we get our foot in the door with a good opportunity for our client, the Agent mode goes into full swing. This means the Agent gets in to find out more before telling the client. If the client is agreeable (or should I say EXCITED), the Agent gets the first interview set up and continues to stay in the loop from that point on.  The goal being: HELP THE CLIENT GET THE JOB (obviously if the client wants the job!). 

In world of Hollywood or Pro Sports (and even Modeling as well as Real Estate or Insurance!), an Agent is allowed to hammer out the best deals/contracts for their clients. In the Human Capital world (at least FOR NOW since I aim to change this "traditional hiring mind set" here SOON!!!), an Agent does not have as much "jurisdiction" when it comes to hiring.  I have to say though, it is starting to change up a bit though, but for the most part we are THERE for our clients to help them get the best offer (salary/comp package) possible. After all we are paid on what we can help them achieve (salary wise) -- my next blog will be about HOW ECMG IS PAID (ha-ha).

So if you are reading this and STILL worried about what it is that ECMG DOES (and I think that most of our clients really want to know the EXACT WAY WE WORK since they are all management/operator types - right?) --- well just know that our JOB is to find YOU your next job. THAT is what you are hiring us to do. Don't over-think it!  Honestly it is pretty simple! Forget about the "how part" - that will not make the job offer come any faster.  We have been doing this for going on EIGHT YEARS now (albeit behind closed doors since I feel personal job searches are just that: personal!) and well, we know what we are doing. If we didn't actually find jobs for our clients, I wouldn't be blogging about it now would I? After all, business building is about making money and being PROFITABLE. The nice thing about ECMG is that it is an investment yes, but a profitable one in the end for our clients.

POSTED BY: Laurie Pehar Borsh AT 01:00 pm   |  Permalink   |  0 Comments  |  E-mail this
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